Internal Training

Theoretical Elements of Category Management

Brian Harris’s 8 Steps towards Category Management
The most commonly used category management model today was developed into an eight step procedure by Brian Harris. This part of the training will provide an overview into the theoretical elements involved in Category Management

General Merchandising Principles

The basic fundamentals and techniques of merchandising which aim to attract or encourage consumers to select a particular product 

Tactical Category Management

Putting Theory into Practical implementation, The Tactical Category Management Process will outline and define how Projects are actually implemented within our market covering  -

The Project Process
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Case Study focusing on The Understandings, The Plan & The Results
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Market Observations to the top outlets overlooking current scenarios which could lead into Potential Opportunities